Where to Start? Series - IT Cosmetics

If any of you remember back in 2014, I wanted to start a make-up series called "Where to Start?" and the first edition was Benefit (here's the link to the old post). If you don't remember, "Where to Start?" is a series that features a specific make-up brand and their items that would be great starters if you haven't tried that brand.

Lately, I have been waiting to venture out more in the make-up world and try more brands that are foreign to me.  One of the brands I have been exploring lately is IT Cosmetics.  IT Cosmetics is a fairly new beauty brand that started in 2008 by Jamie Kern Lima.  Jamie worked with plastic surgeons to create a cosmetics line that offer clinically proven, innovative problem-solving makeup and skin care products.  Their mission is to empower you through confidence in your skin, makeup, and you own beauty.  Love!

Three of the products that I have tried, love, and think would make great starters are the Brow Power eyebrow pencil, the Bye Bye Under Eye, and Bye Bye Redness.  The Brow Power eyebrow pencil is your standard eyebrow pencil, but the difference between this pencil and other pencils is that it is a universal color.  This may sound odd but it really can work on a variety of brow shades as its completely build-able.  It's definitely a great alternative to the Anastasia Beverly Hills Brow Wiz.

Another universal product is the Bye Bye Redness, which is a color correcting cream that cancels out redness.  This stuff is amazing and a definitely must if you have redness in your skin. I use this stuff before I put on my foundation and it really helps cancel out the red that is around my nose and cheeks.  I don't know how this will work on different skin tones as it's a beige color so it may be too dark for light skin. It does blend very easily so I am assuming that is how it can work for lighter skin.

Lastly is the Bye Bye Under Eye which is another amazing product.  It's this super thick concealer that offers full coverage for those pesky dark circles.  It blends very easily and definitely covers under the eye but I would recommend setting this with powder, like the Ben Nye or Anastasia Beverly Hills Banana Powder, as it can crease easily.

Based on trying these three products, I am excited to try more from IT Cosmetics especially their brushes and skincare.  Have you tried any IT Cosmetics yet? What are your favorite?

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